Truly a stunning, and technically impressive execution by Facebook during today’s election. Real-time data visualization has been a theme executed (some successfully, most unsuccessfully) by a number of companies. Foursquare seems to get it right with time lapsed check-ins, but they never seem to nail it perfectly.
We believe Facebook is the closest to date.
This real-time heat map is so simple, but the numbers (7MM+ last time we checked), are addicting to watch. Users simply click an election day prompt when logging on, and what populates on the back end is a series of data points that tell a remarkable story – voting has hit the digital age.